It’s no secret that, in this day and age, social media is an essential part of many people’s lives. That being said, simply having a social media presence isn’t enough. In order to have a successful social media strategy, you need to consider the latest trends and changes in social media.
Social media is one of the fastest-moving parts of your digital marketing strategy, and will also be one of the most prominent (after all, who isn’t on social media these days?). As a fitness studio, social media is a direct communicator to your audience. It’s your “voice” online. It’s what makes you relatable to your clientele, both current and future.
So, you may ask, “how can I make sure that I always have a relevant social strategy?” Our answer to you is: do your research. Social media trends can add an extra layer of personality to your social presence, and new ones are always on the horizon. Although there are plenty to choose from, here are a few to help get you started.
If a picture is worth a thousand words, you could say a GIF is worth a million. There came a time when the social media gods said, “pictures and videos aren’t enough - let’s make something that’s basically both.” GIFs, aka Graphic Interchange Formats, are another type of message, but with a tinge of personality.
Our team absolutely loves communicating with GIFs, as it can add a relevant, pop culture-infused reaction to a conversation. Not only are GIFs fun to use internally, but externally, as well. We also like to respond with GIFs when engaging with our audience, and it doesn’t hurt that we get a laugh or two out of it. GIFs just might be here to stay, so if you aren’t using them already, no better time to start than now.
These aren’t as much of a trend as they are a necessity to any modern social media strategy. Like it or not, social media for business has become a game of “pay-to-play.” Sure, many businesses grow their social pages organically through methods like influencer marketing, or viral posts, but the overwhelming majority are dishing out some dough to have their page pop up on their audience’s feeds.
Note: at one point, promoted/sponsored posts were masked to appear like any other post, but this has changed due to regulations, and now brands are required to indicate whether or not the post has been paid for.
A variation of purely sponsored posts, which are very beneficial, are branded content posts, such as those seen on Facebook. These are posts that are created in conjunction with another brand and can spread your message to both audiences. In marketing, quality partnerships should always be a part of your strategy, and these types of posts are an extension of that.
Social media is all about conversation, which means it’s also an opportunity to get feedback and engagement from your audience. When we say “feedback,” we don’t necessarily mean something that’s directly related to the functionality of your website, or your company’s business practices. It also means considering things like “how do they prefer to get ready for a class,” or “what’s their favorite type of workout,” or even, “what is the best song to take you from a run to a sprint?” This is where polls kick in, and they can be in places such as your Facebook page and Instagram Story.
Sure, maybe the responses aren’t always 100% useful for your business strategy, but they can give you a takeaway of who your audience is and what you can do to better cater to their needs. Not to mention, as one of their favorite studios, your responses are interesting to them as well, and will be an extra channel to engage with your audience! Since social media is all about having a conversation with your audience, polls are a place where you can directly respond to their thoughts on certain topics.
It wasn’t always intuitive for people to pick up their phones and film themselves in real time. Now, however, that is exactly what is expected of us! Facebook, Instagram, and even LinkedIn are encouraging live videos, which truly tell a story. It only makes sense since people spend, on average, more than 3x more time watching a Facebook Live video than a video that’s no longer live.
Live videos are usually encouraged to be much longer than the typical social media video - usually 5 minutes or more. Some examples of how brands have used live videos are Q&A’s, product releases, how-to videos, etc. As a studio, you can use something similar to those methods, or much much more. Whether it’s Live in an Instagram Story, or from your Facebook business page, Live is here to stay and isn’t going anywhere (can you say 360 Live video?). Go Live, and see the engagements roll in.
What social media trends have you been using? Which ones do you find the most interesting?