Digital health company hires Data & Analytics Executive

TAMPA, Fla (May 5, 2020) -- Peerfit, the digital health company that works with employers and insurance carriers to fully fund fitness experiences for their employees and members, announced today the hire of a new Senior Advisor, Cindy Johnson, a former Vice President of Data and Analytics department at Tivity Health.

Cindy Johnson has more than two decades of experience in developing corporate strategies and driving the successful execution of critical initiatives that led to increased company revenue and profit. She has extensive hands-on experience working in numerous vital positions for small, private companies, as well as Fortune 500 organizations across various industries. Cindy possesses a unique, proven blend of strategic planning, financial management, advanced analytics, process improvement, and business leadership skills. 

“Cindy brings a breadth of knowledge in the data analytics and business intelligence arena that will be of huge benefit to Peerfit and our products.” says Ed Buckley, CEO. “Her ability to provide strategic data-driven insights to help drive our strategies and roadmaps will be valuable to our growth trajectory.”

Johnson’s hire comes during a time as Peerfit is shifting their messaging to focus on their digital streaming fitness offerings, a major feature that has always been a part of their product. With the current state of today’s environment due to COVID-19, many companies have shifted or emphasized offerings to serve their users. Johnson will be a key component to many of the different department’s growth and roadmap as Peerfit continues to serve their users, clients, and partners during these unprecedented times.  

“My passion for data and analytics and how that can drive opportunities to enhance users’ experience is why I was attracted to Peerfit”, says Johnson. “They set out to create a product that users’ can easily access and use, and I hope to help contribute to building a meaningful experience for them, through the use of data and analytics.” 

About Peerfit
Peerfit is the market leader in connecting employers and carriers with personalized fitness experiences. Through their digital platform, insurance carriers, brokers, and employers can redefine their benefits offerings by giving employees and members access to a network of fitness studios, gyms, and streaming services – offering a variety of classes and experiences that cater to all levels of fitness and activity. For more information, visit or

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