Fitness and Healthcare Industry Executive, Bill Carstarphen joins Peerfit as Vice President of Sales as Digital Health Company Continues Expansion

TAMPA, Fla (August 3, 2020) -- Peerfit, the digital health company that works with employers and insurance carriers to fully fund fitness experiences for their employees and members, announced today that fitness and healthcare industry veteran, Bill Carstarphen, will be joining as Vice President of Sales. Carstarphen’s arrival comes on the heels of Peerfit’s expansion into the Medicare Advantage space with Peerfit Move, a new fitness benefit available to Medicare Advantage plan members since January 2020 and continued expansion of their corporate wellness product. 

Peerfit connects employers and their employees to fitness studios and gyms through their insurance carrier or self-funded wellness dollars. More than 13,000 employers and 500,000 (and counting) employees and members across the country have Peerfit fully-funded through their benefits program. With Peerfit Move, the platform reaches beyond just employers to those who are enrolled in select Medicare and Medicare Advantage plans.

“As a Senior Advisor, Bill provided so much value during a key time of our sales process", said Peerfit Chairman and CEO, Ed Buckley, III, Ph.D. “Bringing him on full time to help lead our sales team was a no-brainer. ”

Carstarphen comes to Peerfit with robust experience working in the fitness and healthcare space, most recently as Vice President of Health Plan Fitness Sales at American Specialty Health. Prior to that, Carstarphen was the EVP for Sales and Client Management at Linkwell Health and has over thirty years in various leadership roles in the healthcare industry including Blue Cross Blue Shield of Florida and more than 10 years leading sales for Silver Sneakers. 

“I’ve spent nearly 20 years working for health plans and 12+ years working for programs providing fitness for health plan members.  Fitness and healthy lifestyle are passions of mine and I’m excited to be working with Peerfit to bring fitness, improved quality of life and improved well-being to more health plan members and seniors through their products, Peerfit and Peerfit Move.” said Carstarphen. “Peerfit brings an exciting new alternative to health plans and employers that want to maximize engagement of their members and provide a benefit that differentiates the health plan and/or employer from their competitors.” 

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