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Peerfit is a digital platform that makes it easy for employers, insurance carriers, and brokers to offer fitness classes to their clients and employees. Peerfit users gain access to a variety of services and experiences, empowering you to personalize your journey to wellness, to lead a more active and healthier lifestyle.
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Latest News


Fitness Streaming Platform, FORTË, joins the Peerfit Studio Network
December 5th, 2018

Peerfit Breaks into Consumer Market with Latest Expansion
November 19th, 2018

Peerfit Announces New Director of HR, Promotes Chief of Staff to VP of Operations
November 1st, 2018

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Peerfit in the News

PEERFIT’S PATH TO STARTUP SUCCESS IN TAMPA
TAMPA Magazine
November 27, 2018
The product of Buckley’s own obsession is Peerfit, an app-based platform that allows employers and insurance providers to allocate wellness dollars to employees and customers through virtual tokens. These tokens can then be redeemed for classes, small group personal training or other fitness initiatives at hundreds of thousands of studios in 46 states. Just this month, Peerfit launched a subscription model for consumers who don’t have Peerfit covered by an employer or insurer. For a fee of $8.95 per month, users can select the number of tokens they’d like to redeem and where they’d like to redeem those tokens. Read more.

5 THINGS YOU NEED TO KNOW TO SUCCESSFULLY MANAGE A TEAM, WITH EDWARD J. BUCKLEY III, PHD, CEO OF PEERFIT
Thrive Global
October 8, 2018
I had the pleasure of interviewing Edward J. Buckley, III, PhD, CEO of Peerfit, the market leader in connecting employers and carriers with innovative fitness experiences. Ed leads Peerfit’s expansion strategy by driving national partnerships, business development, and fundraising. With nearly 10 years in the fitness industry, and a background in digital health behavior research, Ed continues to push the envelope on innovation in the fitness-technology space. Read more.

U.S. UNEMPLOYMENT RATE FALLS TO LOWEST LEVEL SINCE 1969
The Wall Street Journal
October 5, 2018
Fitness benefits provider Peerfit Inc. has built its staff to nearly 100 this year from fewer than 20 at the start of last year. “It’s tough finding good people,” Chief Executive Ed Buckley said this week. He lives in Tampa, Fla., but all employees work remotely. Read more.

[WATCH] FUNDRAISING, PIVOTING, AND COMPANY CULTURE WITH ED BUCKLEY ON PEERFIT
WHOA GNV Podcast
October 1, 2018
In Episode 21 of the WHOA GNV Podcast, we are bringing you the CEO of Peerfit, Ed Buckley! (with a guest appearance from Maria Juan, VP of Marketing!) We talk about a bunch of different topics like the importance of pivoting in your business, business funding, company culture, and more. Watch here.

[LISTEN] ON #WEGOTGOALS, CREATING A SOLUTION FOR WORKPLACE WELLNESS WITH PEERFIT
We Got Goals
September 26, 2018
When a lifelong learner falls in love with fitness, you get Edward J. Buckley Jr., CEO of Peerfit, a universal account for fitness that is accessed as an employee benefit through major insurance providers. And Buckley and his team didn’t just create a better way to do workplace wellness, they did it the hard way – connecting the healthcare and the fitness industries. “How do you build a bridge between traditional healthcare and all the incentives that go in the fitness industry?” Buckley said, “We like to say, ‘it’s a billion dollar bridge, we’ll build it for you.’” Listen here.

VENTURE ATLANTA 2018 USHERS IN NEXT WAVE OF TECHNOLOGY INNOVATORS, UNVEILS LIST OF MOST PROMISING COMPANIES
Venture Atlanta
September 20, 2018
Venture Atlanta, the Southeast’s premier technology innovation and investor conference, announced today the 67 most promising technology companies that will be showcased during its annual event on October 16-17. Leaders from 33 venture and early stage companies will take the podium to pitch their businesses while 34 additional startups will share their visions as “companies to watch” during a dedicated networking event. Read more.

TOP 150 COMPANY CULTURES IN AMERICA OF 2018
Entrepreneur
September 18, 2018
Entrepreneur, along with Energage, present our third-annual Top Company Culture List, showcasing high-performance cultures across the U.S. We measured these companies focusing on 24 factors across seven areas: alignment, effectiveness, connection, management, engagement, leadership and basics, including pay, benefits and training. Read more.

150+ STARTUPS CULTIVATING THE WELLNESS INDUSTRY
CBINSIGHTS
August 6, 2018
Corporate Wellness — Many startups are providing enterprise programs and products aimed at improving employee wellness. Peerfit provides an employee wellness program that allows employees to access boutique fitness studios while Bravely offers conflict resolution services for employees. Read more.

CREATING THE VISION TO ACCOMPLISH THE IMPOSSIBLE
The Art of Success
July 24, 2018
Ed lives and leads our creed to “share fitness”, driving national partnerships, business development opportunities, and fundraising. With nearly 10 years in the fitness industry, and a background in digital health behavior research, Ed continues to push the envelope on innovation in the fitness-technology space. He is passionate about designing new ways to drive engagement and help deliver flexibility and personalization to the health and wellness marketplace. Listen here.

PEERFIT TALKS WORKING FROM ANYWHERE IN THE FITNESS INDUSTRY
Anywhere Stories
July 20, 2018
A lot of the time, companies were giving their employees access to their local Big Box Gym or biometric screenings or even gift cards as part of their wellness program. But that really didn’t engage users, it didn’t make anybody really excited. They didn’t really want to take advantage of those offerings. So, when we started out, we thought, ‘Regardless of where they are at in their activity levels or fitness journeys, people love being active when they’re with their peers.’ Hence the ‘peer’ in Peerfit. Read more.

IMPROVE WELLNESS BY FOCUSING ON THE COLLECTIVE “WE”
BenefitsPRO
July 18, 2018
Since wellness programs have traditionally focused on the individual, oftentimes employees never know if their colleagues are participating in any of the programs being offered. Bring it into the light by giving your employees a program they want to talk about, while still keeping it personalized. The collective “we” are not only more likely to try a wellness program, but we are also more likely to stick with it, if we know our peers are also partaking. Read more.

[LISTEN] THE FUTURE OF HEALTH AND WELLNESS WITH ED BUCKLEY OF PEERFIT
Marketscale
July 5, 2018
Medical doctors have been talking about healthy living as preventative medicine for a while now and the world is finally catching up. Ed Buckley, CEO of Peerfit, came on the podcast to tell us how he’s transforming the way people think about being healthy by bridging the gap between the fitness and healthcare industries, all with the power of a digital connection. Listen here.

[LISTEN] ED BUCKLEY, III, PHD WITH PEERFIT AND MARY ELLEN GARRETT WITH MERRILL LYNCH
Business RadioX
June 24, 2018
Edward J. Buckley, III, Ph.D., is the CEO of Peerfit, a digital platform that makes it easy for insurance carriers, brokers, and employers to offer local fitness classes to their clients and employees. Ed leads Peerfit’s expansion strategy by driving national partnerships, business development, and fundraising. With nearly 10 years in the fitness industry and a background in digital health behavior research, Ed continues to push the envelope on innovation in the fitness-technology space. He is passionate about designing new ways to drive engagement and help deliver flexibility and personalization to the health and wellness marketplace. Listen here.

COSTCO, FACEBOOK LAND TOP SPOTS FOR BEST LEADERSHIP
USA TODAY
June 7, 2018
The lists below represent the best leadership teams and managers of companies, as rated by their employees on Comparably.com. Large companies are organizations with more than 500 employees. Small-to-medium companies are organizations with fewer than 500 employees. Read more.

FITNESS STARTUPS, WITH THE HELP OF INVESTORS, GO FOR GAINS
Crunchbase News
May 16, 2018
Peerfit has eschewed targeting customers directly. Instead, it has decided to take on the fitness tech space through employers with its corporate wellness program. The Tampa-based company has raised a known total of $14.2 million. It appeals to businesses by integrating with the benefits, insurance, and data reporting processes of employers, eliminating the need to process reimbursements. Read more.

CFO OF THE YEAR, SMALL CATEGORY WINNER TINA DUMAR
Tampa Bay Business Journal
May 11, 2018
Work hard and continuously learn and grow but don’t forget to have fun along the way. Be grateful, stay humble and give back to others and your community. With only a finite period of time, continuously ask yourself, “What impact do you want to make in this world?” Read more.

THESE FIVE SOUTHEASTERN STARTUPS STARTED 2018 ON THE RIGHT FOOT
Crunchbase News
March 6, 2018
And apart from the sharing economy companies, there’s also been a fair bit of investor interest in enterprise applications designed around mobile. For example, Peerfit, a Tampa-based company that aims to “redefine corporate wellness programs,” raised $10.3 million in a Series B round announced in January. On the cybersecurity front, HYPR Corp closed a $10 million Series A to fuel the growth of its mobile-based biometric authentication business. Read more.

MOBILE DELIVERS HIGH EXIT MULTIPLES DESPITE BROADER SLOWDOWN
TechCrunch
January 31st, 2018
And apart from the sharing economy companies, there’s also been a fair bit of investor interest in enterprise applications designed around mobile. For example, Peerfit, a Tampa-based company that aims to “redefine corporate wellness programs,” raised $10.3 million in a Series B round announced in January. On the cybersecurity front, HYPR Corp closed a $10 million Series A to fuel the growth of its mobile-based biometric authentication business. Read more.

ARK APPLICATIONS AND PAR PARTICIPATE IN PEERFIT’S $10.3M SERIES B ROUND
Ark Applications
January 23rd, 2018
“We are extremely proud of Peerfit’s accomplishments as the team has scaled the network, identified new market opportunities, and continued to advance the overall company culture. We strongly believe in its business model and commitment to creating a personalized wellness experience for individuals and organizations. We are energized by the possibilities for Peerfit in 2018,” Greco said. Read more.

PEERFIT’S DIGITAL FITNESS BENEFITS PLATFORM CLOSES $10.3M ROUND
MobiHealthNews
January 17th, 2018
“There’s going to be a quite a bit of hiring on the development side, both to support much greater usage but also really drive engagement and help us facilitate that kind of high-level of behavior change,” Peeples told MobiHealthNews. “One of the things we’re really proud of is that we really do help create fitness habits, and we to do that at scale by having a product that encourages those social interactions that build fitness habits.” Read more.

TAMPA DIGITAL HEALTH FIRM GETS $10M IN NEW FUNDING
Tampa Bay Business Journal
January 7th, 2018
Until recently, many Tampa Bay investors concentrated on real estate or restaurant operations, but that’s changing, tech industry leaders say, and Buckley agrees. “Tampa Bay is our home and here’s an example of a company raising $10 million in a year, getting great partnerships, without having to move to Silicon Valley or Austin,” Buckley said. “This is a win for the region. This shows it can be done and it is being done.” Read more.

7 MUST-READ BOOKS FROM ENTREPRENEURS IN THE TRENCHES
Entrepreneur
November 11th, 2017
Entrepreneurs notoriously work long hours in the trenches. That grind makes it difficult to step back and think about your business holistically. By reading books authored by other founders, you can gain insights you might never have considered otherwise. The right books can help you develop new strategies and grow, both as a person and as a leader. Read more.

GETTING HR TECH VENDOR SELECTION RIGHT
HR Magazine
September 20th, 2017
In the end, Land chose a cloud-based solution called Peerfit, based on its app’s ease of use and flexibility. The tool allows employees to “customize their own wellness program, rather than using something cookie cutter that they may not be interested in,” Land says. Read more.

EIGHT SECRETS OF CORPORATE WELLNESS PROGRAM SUCCESS
TechTarget
September 6th, 2017
Good communication is key to corporate wellness program success, and it pays to give thought to how you share health-promoting messages. Take, for example, Nearpod, a classroom educational and assessment platform. It’s using the collaboration platform Slack to drive engagement with its wellness initiatives, said the company’s director of people and culture, Mike Teichberg. Because Slack is such a popular communications tool for work projects, employees started using it to organize healthy activities, such as visiting nearby gyms for classes, sharing favorite workout tunes and inviting colleagues to health and fitness events in their area. Nearpod uses the Peerfit corporate wellness program that connects an employer’s workers to local fitness facilities. Read more.

M&A CREATES C-LEVEL TALENT SHUFFLE AT PEERFIT, IT AUTHORITIES
Tampa Bay Business Journal
August 29th, 2017
Two Tampa tech firms have taken advantage of merger and acquisition activity to hire C-level leaders from businesses that were recently acquired. Jeff Lynn, former president at Tribridge, joined IT Authorities as chief operating officer, while Tina Dumar, former chief financial officer and treasurer at myMatrixx, is now interim chief financial officer at Peerfit. Read more.

DIGITAL WELLNESS COMPANY RAISES 2.3 MILLION IN LATEST FUNDING EFFORT
83 Degrees
June 27th, 2017
The Tampa-based Peerfit, a digital wellness company that encourages people to exercise, has raised $2.3 million capital in its latest round of funding. Tampa Bay Lightning NHL team owner Jeff Vinik and Founder of Outback Steakhouse Chris Sullivan were among the investors, which included some from the healthcare and digital health sectors. Read more.

LIGHTNING’S JEFF VINIK, OUTBACK’S CHRIS SULLIVAN AMONG AREA INVESTORS FUNDING PEERFIT STARTUP
Tampa Bay Times
June 13th, 2017
A health care startup launched in Gainesville that relocated to Tampa has received a fresh round of investor funding from some big names in the Tampa Bay business community. Peerfit, a digital platform that makes it easy for insurance carriers, brokers and employers to offer boutique fitness classes to their clients and employees, recently closed on a $2.3 million bridge round. Read more.

FRAMING FITNESS
Business Observer
May 26th, 2017
Peerfit works by providing companies a platform with digital tokens where employees can exchange tokens to sign up for fitness classes at the studios of their choice. Companies can decide how many tokens they want to allot to each employee, and only pay for those employees who take advantage of the program. Employees can share the classes they are going to with coworkers, to make working out a more social activity. Companies can choose from different levels of subscriptions, and pay per month, per bulk amount of tokens or other options. Read more.

PEERFIT PARTNERS WITH NATIONAL BRAND
The Tampa Bay 100
May 23rd, 2017
Tampa-based digital health startup Peerfit is now partnering with MINDBODY, the leading provider of cloud-based business management software for the fitness and wellness services industry. It has been difficult for individual fitness studios to connect with companies who offer wellness programs to employees. On average, companies spend $700 per employee on wellness programs each year. Through this partnership, Peerfit enables fitness studios to connect to corporate wellness programs to fill classes and reach new members. Read more.

THREE TIPS TO IMPROVE YOUR CORPORATE WELLNESS PROGRAM
HRO Today
May 16th, 2017
Corporate wellness programs play a vital role in office culture today. When done well, they can improve employees’ overall happiness and well-being, increase engagement in the company’s mission and goals, and bolster employee morale. Read more.

THIS IS THE FUTURE OF CORPORATE WELLNESS PROGRAMS
Fast Company
May 10th, 2017
As the industry grows, technology, data, and increased insight into what encourages employees to stay healthy is shaping the future of corporate wellness programs, says Edward Buckley, founder of Peerfit. Often viewed skeptically as agenda-driven ways for employers to drive down their health care costs, Buckley and others believe that a few key trends will elevate wellness programs in the eyes of employees and, ultimately, make them more integrated into employees’ lives. Read more.

SPENDING CORPORATE WELLNESS DOLLARS WISELY
904 Fitness
May 8th, 2017
In the world of corporate wellness, finding programs that employees will use and enjoy remains a constant challenge for companies. Organizations are spending an average of $700 per employee, per year – from their insurance carrier or internal operating budgets – on programs that just don’t deliver results. Read more.

SQUEEZE IN FITNESS AT HOME
Tampa Bay 100
May 8th, 2017
The excuses you make for not working out are some of the biggest obstacles you’ll face in your fitness journey. A common refrain: I don’t have time for the gym or a fitness class. Read more.

PEOPLE ON THE MOVE: TODD SLAWTER
Dallas Business Journal
May 2nd, 2017
Todd Slawter, of Southlake, has joined digital health startup Peerfit as its chief growth officer. Peerfit is a digital platform that makes it easy for insurance carriers, brokers and employers to offer boutique fitness classes to their clients and employees. Most recently, Slawter was senior vice president at BenefitMall. Read more.

FROM TUG OF WAR TO DUNK TANKS, SEE HOW TBBJ’S BEST PLACES TO WORK CELEBRATED ON THE BEACH
Tampa Bay Business Journal
April 21st, 2017
The Tampa Bay Business Journal honored 60 finalists at its 2017 Best Places to Work event on April 20, held at Whiskey Joe’s on Rocky Point in Tampa. Read more.

REAL ESTATE POWER POWER PLAYER LEADS INVESTMENT IN TAMPA WORKPLACE WELLNESS FIRM
Tampa Bay Business Journal
April 18th, 2017
Tampa real estate veteran Lee Arnold led the latest funding round for Peerfit, a Tampa company that offers a digital platform for employee health benefits.The investment comes amid an increased focus on funding for early stage companies in Tampa Bay. Entrepreneurs have said that a lack of funding when their companies are young is one of their biggest barriers to success. Also participating in the capital raise was Bob Smith, CEO of Ark Applications and PAR Inc., said Ed Buckley III, CEO and co-founder of Peerfit.
Read more.

BUCKLEY, PEERFIT GAIN INVESTORS KEEN ON DISRUPTING CORPORATE WELLNESS (VIDEO)
Tampa Bay Business Journal
March 30th, 2017
Edward J. Buckley III leads Peerfit’s expansion strategy by driving national partnerships, business development and fundraising. The company has secured $2.5 million in venture capital to date and the company is expanding rapidly. Read more.

PERSONNEL CHANGES AND HIRES AT SUPERIOR UNIFORM GROUP AND FLORIDA DESIGN CONSULTANTS HIGHLIGHT THIS WEEK’S TAMPA BAY BUSINESS MOVERS & SHAKERS
Tampa Bay Times
March 17th, 2017
Peerfit, a digital platform designed to help companies create a culture of wellness, has hired Emma Maurer as director of enterprise health. Maurer brings more than 13 years of experience in corporate health promotion and population health management to her role at Peerfit. Most recently, she was director of St. Vincent’s HealthWorks, which provides corporate health and wellness programs to employers in Northeast Florida, a Peerfit client. Peerfit gives employees access to a network of premium fitness studios using workplace wellness dollars. Read more.

OFFICE OPTIONAL
HRVoice.org
March 7th, 2017
We live in a digital age. We can video conference from our phones, collaborate on a presentation in the cloud or check on the status of a project with the click of a button. All of this technology has empowered us to work smarter and faster – and without the need to be in an office. At Peerfit, a digital platform company offering innovative workplace wellness programs, we decided to take that even further. We operate in 10 states, we’re growing rapidly, and yet, we don’t have a single office. Read more.

LOWES FOODS LAUNCHES PILOT EMPLOYEE FTINESS PROGRAM, W-S EMPLOYEES INDLUCDED
Triad Business Journal
March 3rd, 2017, Winston-Salem, NC
Lowes Foods’ Winston-Salem stores and corporate office employees will be part of a pilot program offering 3,000 full-time employees company-paid fitness classes at participating facilities. Kim Davis, human resources director for Lowes’ parent, Alex Lee Inc., said the partnership with the Peerfit digital platform was in response to employee requests for fitness benefits and Alex Lee’s commitment to promote a healthier workforce. The classes range from yoga to pilates and kick boxing. Read more.

PERSONALIZATION IS THE KEY TO WORKPLACE WELLNESS
The Tampa Bay 100
February 10th, 2017, Tampa, FL
Eighty percent of companies pay for workplace wellness programs, yet many aren’t seeing the results they want. The most successful wellness programs transcend the traditional “one-size-fits-all” approach and provide employees with the type of personalized service they’ve come to expect as consumers. Read more.

ALEX LEE ROLLS OUT WORKSITE WELLNESS PROGRAM
Progressive Grocer
February 1st, 2017, Tampa, FL
Alex Lee Inc., parent company of supermarket chain Lowes Foods and wholesaler Merchants Distributors LLC, has introduced a worksite wellness program that aims to improve employees’ health and fitness. The program is available to Alex Lee, Lowes and Merchants Distributors associates. Read more.

2017 FITNESS TRENDS
The Tampa Bay 100
January 13th, 2017, Tampa, FL
High-intensity interval training (HIIT) and body weight training are again among the top fitness trends for 2017. At Peerfit, we were excited to see HIIT make the cut. It involves short bursts of high-intensity exercise followed by brief rests. Read more.

ONLINE FITNESS COMPANY HELPS PEOPLE GET OFF THE COUCH
83 Degrees
December 20th, 2016, Tampa, FL
Ed Buckley has found an innovative way to make money by encouraging people to exercise. Through Peerfit, a company he founded with Scott Peeples, he is working with insurers and employers to provide exercise credits at fitness centers across the nation. Read more.

TAMPA HEALTH CARE INNOVATOR GETS SIX-FIGURE FUNDING
Tampa Bay Business Journal
November 23rd, 2016, Tampa, FL
“The collective knowledge, expertise and leveraged network from Florida Funders helped us grow in a way that a traditional investor cannot,” said Ed Buckley, CEO of Peerfit, in a statement. “Our Florida Funders investors will offer advice on something that we’re working on, or provide introductions to subject matter experts as we take on new projects.” Read more.

TECH FIRM PICKS UP SIX-FIGURE INVESTMENT
Business Observer
November 22nd, 2016, Tampa, FL
Peerfit, a Tampa-based health technology firm that provides employers with a digital platform to offer health and fitness benefits for their workers, has received a $400,000 investment from Florida Funders. Read more.

TECH COMPANY IMPROVES WORKPLACE WELLNESS
The Tampa Bay 100
November 14th, 2016, Tampa, FL
An early-stage health technology company is vying for a piece of the $30+ billion fitness and wellness industry. Peerfit encourages workplace wellness by providing a digital platform for employers to offer employees variety and flexibility in their fitness regimes. Read more.

THE FLORIDA INSTITUTE BECOMES PEERFIT’S LATEST INVESTOR
Business Wire
August 4th, 2015, Gainesville, FL
The Institute announced today that it has finalized a funding agreement with Peerfit, a Tampa-based company that is developing a personalized wellness platform. Read more.

HOW PEERFIT DISRUPTED THEIR OWN BUSINESS MODEL TO ACCELERATE GROWTH
Guidewell
July 26th, 2015, Jacksonville, FL
Peerfit didn’t set out to disrupt their own business model – or rebuild their entire brand image – as part of their experience in our accelerator program. But they did. Here’s what you can learn about developing your own business model from their story. Read more.

HEALTHBOX TAMPA: A MISSION TO SUPPORT 7 STARTUPS TAKING ON MEDICAL INDUSTRY SILOS
August 22th, 2014, Tampa, FL
From 91 applicants across the state, seven promising startups were recently handpicked to join Healthbox. They are participating in a four-month program from space inside the Tampa Bay WaVE business incubator in downtown Tampa until graduation day in late November. Read more.

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