Exited company CFO, Tina Dumar, joins growing digital health startup as Interim CFO

TAMPA, Fla. (August 29, 2017) - Peerfit, a digital platform that makes it easy for insurance carriers, brokers and employers to offer fitness classes to their clients and employees, announced today the addition of Interim Chief Financial Officer, Tina Dumar.

Most recently, Dumar was Chief Financial Officer and Treasurer for healthcare tech company, myMatrixx. During her time at myMatrixx, Dumar was an integral part of the team that led myMatrixx from a few million in revenue to a successful exit valued at $250 million.

“Just like Tina did for myMatrixx, we’re looking for her expertise to take us to the next level,” said Peerfit CEO, Ed Buckley, PhD. “We are beyond thrilled to have Tina’s experience behind us as we continue on our mission to redefine wellness.”

Earlier this year Dumar’s extensive experience in both public and private accounting landed her named as a 2017 CFO of the Year finalist by the Tampa Bay Business Journal. Dumar has a strong presence in the Tampa Bay community which is what led to Dumar being recommended to Peerfit by Florida Funders’ Marc Blumenthal.

“After being close with both the myMatrixx team and the Peerfit team, I knew what an opportunity it would be for Peerfit to gain Tina as their CFO,” said Florida Funders Partner, Marc Blumenthal. “Peerfit is growing quickly from a Florida-based startup to a strong national company, and Tina knows what it takes to be successful on the national level.”

In addition to filling the role of Interim CFO for Peerfit, Dumar will provide leadership and mentorship to the Peerfit team in financial best practices to achieve their strategic objectives.

“Bringing Tina on as our Interim CFO is a vital step in our evolution as a company.” said Peerfit President and COO, Scott Peeples. “Tina’s successful track record, passion, and focus make her a perfect fit both in terms of her expertise and our cultural alignment.”

“I am very excited to be joining the Peerfit team,” said Tina Dumar. “After exiting myMatrixx and meeting Ed and Scott, I heard about the traction they’re gaining with Peerfit and I knew I wanted to be part of the team. They are taking over the wellness industry and I’m ready to help them take Peerfit nationwide.”

For more information about Peerfit visit https://peerfit.com/wellness.

About Peerfit
Peerfit is the market leader in connecting employers and carriers with innovative fitness experiences. Through their digital platform, insurance carriers, brokers and employers can redefine their benefits programs by giving employees access to a network of fitness studios and gyms – offering a variety of classes that cater to all levels of fitness – using workplace wellness dollars. For more information, visit Peerfit.com.

Jordan Barrish
(813) 358-6549

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