The way corporate wellness has been done up to this point has been unsuccessful. For something as personal as health, taking a one-size-fits-all approach simply won’t work. This take on wellness doesn’t match the diverse needs of employees, nor the evolving landscape of the industry.
Flexibility is a major benefit when it comes to the workplace, one that many employers advertise when recruiting talent. Why, then, should we expect employees to conform to a workplace wellness program that provides little to no flexibility? If your wellness program provides fitness benefits, one step in the right direction is to allow your employees to choose where and when they workout.
With nearly every data point correlating strong engagement, high retention, and consumer demand with flexible fitness as opposed to big box gym memberships, employers should focus on what their employees want and provide a corporate wellness program which suits everybody.
Adapt to the modern workforce.
Let’s look at the current state of affairs: the emphasis on a healthy employee base has never been higher. And no, we’re not just talking about ping pong tables and exercise balls for chairs (unless that’s your thing, whatever floats your boat). According to a recent survey by Virgin Pulse, 76% of employers now offer wellness programs that address physical, mental, and financial health. Business leaders are striving to turn their companies into culture machines to increase their value for talent recruitment. They understand that one-size-fits-all solutions are a thing of the past.
As an example, Alex Lee, Inc. prides itself as a “company built on values”. Their values are apparent in how they treat their employees. The company provides a flexible fitness wellness solution for all levels of its employee population: corporate, distribution, and retail. Not only does the company offer fitness studio benefits in its various offices, they also offer these benefits to locations nationwide.
Since Alex Lee started utilizing this platform seven months ago, the amount of fitness classes taken has nearly quadrupled. They were able to funnel their money, traditionally allocated for one big box gym partner, to fitness studios in the company’s various markets so employees could hop around to their favorite fitness studios based on their preferences and fitness levels.
Power to your employees.
Finding ways to empower each employee and give them what they want can really drive engagement. The top-down approach to wellness is often criticized for low engagement numbers. At LandSouth Construction, after integrating a robust wellness program, nearly 80% of their employees have maintained activity month over month, showing how giving your employees options increases engagement in your wellness program.
Big box gyms dominated consumer fitness for decades, but times are changing. Membership at fitness studios grew 74% from 2012-2015, compared with 5% for traditional commercial gyms, according to the International Health, Racquet & Sportsclub Association. With high levels of quality and niche specialties, they have opened the door for flexible fitness. It’s time to start finding ways to integrate it into your employee benefits program and creating a more personalized path of wellness for your employees.