Tampa Bay area company raises $10.3 million in funding without VC, shining light on the power of the Sunshine State

TAMPA, Fla. (January 17, 2018) – Peerfit, a digital platform that makes it easy for insurance carriers, brokers, and employers to offer fitness classes and wellness services to their clients and employees, announced today the closing on its Series B funding round. With the closing of this round, Peerfit raised $10.3 million by private investors in the last year’s offering.

“Our growth in 2017 has set the bar for us as we move forward,” said Ed Buckley, III, PhD, Peerfit’s CEO. “This round of funding, along with some major milestones in Q4, really graduates us from a start-up to a growth company. It allows us new levels of experience at leadership, and will fuel overall company growth.”

Peerfit’s team more than doubled in size in 2017, and its Peerfit Studio Network exponentially increased nearly 800% across 43 states, growing to more than 2,000 fitness studios. The number of fitness classes taken also increased by 241%.

Jeff Vinik, Owner of the Tampa Bay Lightning NHL, Lee Arnold, Colliers International Florida Executive Chairman, and Bob Smith, Chairman and CEO of PAR, Inc. were among the most active investors in Peerfit in 2017.

Alongside the investment was the announcement of the new Board of Directors. Peerfit co-founders Ed Buckley, III, PhD and Scott Peeples will continue to serve with the additions of Jeff Vinik, Lee Arnold, Marc Blumenthal, and Jim Philip.

For more information on Peerfit and its mission to redefine wellness, visit Peerfit.com.

About Peerfit
Peerfit is a digital platform that’s helping insurance carriers, brokers and employers redefine corporate wellness programs. Peerfit gives employees access to a network of premium fitness studios – offering a variety of classes that cater to all levels of fitness – using workplace wellness dollars. Companies only pay for employees who use Peerfit, which allows organizations to instantly upgrade their wellness programs without a premium price. For more information, visit Peerfit.com.

Peerfit Media Contact:
Jordan Barrish
(813) 358-6549


Jordan manages all things PR for Peerfit. As a wearer of many hats you’ll find her tweeting, copywriting, and strategizing alongside our kick-butt marketing team. She is a self-proclaimed yogi, lover of french fries and brunch aficionado.

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