We entered 2016 with one overarching theme for Peerfit: focus. That theme allowed us to hone in on the things that would matter as we grew over the course of the year. In 2016, we transitioned into being a wellness platform for employers, offering flexible fitness as an employee benefit.
We dove right into becoming a business centered around employee wellbeing, learning as we went. We didn’t have a manual to teach us about becoming a wellness platform, so we took a real-life crash course and came out of the year with many new insights.
Now, we’re taking on 2017 with a little more confidence and a lot more knowledge. We’re no longer the new kids on campus, and it’s all because of these four learnings that we took away from 2016.
One size fits all doesn’t fit all.
The boring gym membership benefit is so 2015, and here’s why. For starters, employees want to exercise at fitness facilities of their choice, not where somebody else tells them they should exercise. Today, there’s an array of boutique fitness studios that offer premium fitness experiences – yoga, Pilates, boot camp, HIIT workouts, barre… you name it. In 2016 we learned that employees enjoy having access to take group fitness classes with their friends, wherever they want. Flexible fitness options like Peerfit make it easy, fun, and engaging.
Don’t underestimate the power of the C-Suite.
Wellness has a trickle-down effect. When a company’s C-level execs support, encourage, and personally use its wellness programs, the enthusiasm becomes contagious and spreads through the entire company. This was a huge learning for us, and it rings true in every company, no matter its size.
Wellness programs should be easy to use.
Make your wellness programs user-friendly – plain and simple. The more effort it takes for a person to do something, the less likely they are to see it through. That’s a fact. In 2016, we learned to cut out effort points wherever we could. Fewer effort points equals a seamless user experience, and what better way to keep employees active than by making it easy for them?
Thanks to these learnings, we’re hitting the ground running in 2017 – and we couldn’t be more ready. What did you learn about wellness in 2016?