Corporate culture is an incredibly important characteristic of any organization, and studies have shown it actually matters more to many employees than salary

Contrary to what popular culture might have lead you to believe, “HR” isn’t a dirty word or the policy police - nor should it be. As its name suggests, human resources’ purpose is to provide a resource to companies and organizations seeking to maximize their human capital and strengthen their culture. Here are three ways HR does just that. 

Recruitment 

Part of improving corporate culture, or even maintaining an already strong one, is ensuring the best people are in place to propel it forward. This means not only recruiting the best person for a particular role, but also making sure that person is a culture fit for the overall company. 

Keeping culture a priority as a company grows, and trusting an HR Director to see to it during the recruiting process, prevents culture from becoming an afterthought. It’s easy enough to have a mission written on paper, but it’s quite another to ensure the company lives and breathes it, and, perhaps more importantly, employees feel it. 

Engagement 

Historically, HR functioned as a personnel department, responsible for the hiring, paperwork, and occasional firing that maintained a workforce. While hiring and paperwork continue to be a part of HR’s responsibility, it’s also expanded into an engagement tool for companies. 

The goal of any Director or HR department should be to understand what the company is trying to accomplish, who they’re trying to be, and what are they’re attempting to solve. From there, processes, development opportunities, and coaching can be implemented to achieve those objectives through human capital. By focusing on and fine-tuning benefits and the various workplace “perks” available to employees, Human Resource Directors are better able to gauge employee satisfaction, and thus make better-informed decisions related to culture, policy and employee retention. 

Alignment 

Human resources ultimately serve as a support function, ensuring the success of an organization and all that entails. In order to do so, it’s crucial that the departments within an organization are aligned and optimized for said success - and that’s where HR comes in. 

HR Directors provide an “outside” perspective for the various departments within a company. Because of this, they’re able to see how a company is operating on a macro level and provide insight that can connect functions across departments, making sure all systems are aligned in the process. Having an HR Director maintain a ten thousand foot view of your organization will keep your company running like a well-oiled machine. 

Regardless of whether or not your corporate culture has been formally defined, it’s something your employees can still feel. Let Human Resources ensure it’s the healthiest one possible for everyone involved, and you'll be have an award-winning culture in no time, too!

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